Facebook Ads
These are advertisements that run solely through Facebook’s advertising platform. They can be displayed in Facebook’s feed, Messenger, and even on external apps and websites. Facebook ads come in various formats—such as single images, videos, slideshows, and more—and can be targeted to very specific audiences.
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Creating an ad on Facebook differs significantly from posting on your personal page. Every aspect of Facebook ads—from the language you choose to the timing of your posts—affects the traffic directed to your site.
What are Facebook ads?
Facebook ads are paid messages that businesses use to promote themselves on Facebook. This allows you to express your brand’s voice while reaching the audience that matters most to you, as outlined in the social network’s beginner’s guide.
The key aspect of this definition is the term “paid.” While anyone can post on their Facebook page for free, the visibility of those posts is uncertain.
A paid ad enables you to target a specific demographic, allowing for both broad and narrow targeting options.
Facebook ad campaigns come in various formats, and you can set your budget according to:
The total amount
Your daily budget
Your cost per result
You also have the flexibility to decide which user actions you want to pay for. This doesn’t mean Facebook will only charge you when your ad performs as intended, but you can select how you want to be billed, such as per view or click. Your billing options will vary based on the objectives you set for your ad.
Why are Facebook ads important?
With over 2.9 billion monthly active users worldwide, Facebook offers an extensive reach. Surprisingly, marketing on Facebook is not as costly as one might think. Facebook allows you to set a maximum spending limit and typically charges less to reach the same audience compared to other platforms.
